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Media Kit Info
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The official magazine of Swimming in the United States. This monthly magazine is written and designed for the Competitive Swimming Market with access to the following markets: USA Swimming, YMCA, NCAA and High School.
FACTS:
- It is the only magazine of its kind in the United States
- It has been published for over 43 years
- Swimming World's primary reader range in age from 8 to 28
- Pass-along readership has been measured at 4.16 readers per issue, increasing the number of readers per issue to approximately 100,000
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The Price of Competition
"Spending Reports of a Typical Swimming Weekend"
Average attendance reports from meet hosts of the USA Swimming Nationals, USA Swimming Junior Nationals and U.S. Open competitions during 1995, 1996 and 1997 were used to compile the following statistics. Expenses may be adjusted to more closely represent costs in different cities.
Hotel Revenue: 1,850 people (swimmers, parents, officials and coaches) for 6 days
Total=$333,000
Rental Car Revenue: 337 vehicles rented for 6 days
Total=$101,250
Food, Souvenirs and Miscellaneous Revenue: 1,850 people spending and average of $30 per day for 6 days
Total=$333,000
Summary: Approximate Local Income from 1,850 athletes/coaches/officials/parents
| Hotels |
$333.000 |
| Rental Cars |
$101,250 |
| Food/Souvenirs/Misc. |
$333.000 |
| Total |
$767,250 |
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Survey Results
- Families surveyed by Swimming World report a high annual median income, falling between $50,000-$59,000
- 15.9% have an annual income over $100,000
- The higher median income could be attributed to the fact that most of the households consist of a highly educated husband and wife, who both work
- 68.2% of USA Swimming fathers have four or more years of college, and 33.2% hold post-graduate degrees
- The higher income reported by USA Swimming families enables them to purchase more of the expensive, non-essential consumer goods available to the buying public
- 90% of survey respondents found the advertisements in Swimming World to be informational and educational
- 55% reported purchasing products featured in the ads
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Something for Everyone inside Swimming World
With sections tailor-made for the young swimmer at the grass-roots level of the sport and more advanced articles on nutrition, equipment, training, sports psychology, personalities and on-site competition reports. Swimming World offers material for swimmers of all ages and abilities.
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Features
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Complete national and international coverate of Competitive Swimming, including meet results, records and personality features for age group, high school, college and club athletes. SWIMMING WORLD provides on-site coverage of: The Olympics, World Championships, Pan Pacific Games, Pan American Games, Goodwill Games, European Championships, USS International Team Selection, NCAA Championships, Senior Nationals, Junior Nationals, YMCA Nationals, High School Championships and Age Group Championships.
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Sections
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Junior Swimmer: Our newest section, geared specifically for the 15 and under swimmer. This section features "American Relay," a state-by-state section covering accomplishments of teams and individuals throughout the country; and "Age Group Swimmers of the Month" profiling many of the outstanding young kids in the sport.
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Columns
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For the Record: A results section highlighting national, international, local and age group meets.
Nutrition: Find out the latest in sports nutrition.
Lane 9: Our monthly news update.
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Advertising
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The Holiday Gift Catalog: The perfect vehicle to increase sales during this purchase-intensive time of year.
The Aquatic Directory: The hottest insert of the year! This aquatic cousin of the "Yellow Pages" gets your product or service into the hands of every paying subscriber.
Holiday Gift Guide: Sports Publications produces an annual Holiday Gift Guide that appears in the October, November and December issues of Swimming World and Junior Swimmer Magazine and the November-December issue of SWIM Magazine.
The space provided is approximately a ¼ page, four-color ad that we put together with your artwork and copy. All we need is 100 words or less describing your product and a color photo or high quality image.
The cost is $765 for 1 insertion, $1430 for 2 insertions, and $1995 for 3 insertions, or $2460 for all four insertions. No Agency Discounts will be allowed and all payments must be either prepaid or received within 30 days of invoice.
FYI section: a four-color merchandising bonus of advertisers, randomly published throughout the year.
Swim Camp Issues: Every Spring, two issues offer readers the most comprehensive guide to Swim Camps throughout the nation.
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