USA Swimming has been awarded the prestigious International Sports Awards Fan Engagement Award – Governing Body from the International Sports Convention. This award recognizes the organization’s outstanding efforts in hosting the 2024 U.S. Olympic Team Trials – Swimming, presented by Lilly, at Lucas Oil Stadium in Indianapolis.
The award celebrates USA Swimming’s historic achievement of hosting the Trials in an NFL stadium for the first time, transforming Lucas Oil Stadium into a world-class aquatic facility. The event drew an unprecedented 285,000 fans over nine days, including a record-breaking 22,209 fans in a single session. With state-of-the-art technology, including a 70-foot digital athlete introduction board, immersive hospitality experiences, and citywide celebrations, USA Swimming created an unforgettable and captivating experience for fans and elevated the sport’s visibility.
“This recognition reflects the extraordinary vision, collaboration, and passion that went into making the 2024 U.S. Olympic Team Trials – Swimming, presented by Lilly, an unforgettable event,” said USA Swimming COO & interim CEO Shana Ferguson. “Together with our partners at the Indiana Sports Corp and thousands of volunteers, we showcased the best of American athletes and demonstrated our commitment to bringing swimming to new audiences while deepening connections with our loyal supporters. We are proud to set a new standard for fan engagement and innovation in our sport and are grateful for this honor.”
The International Sports Awards recognize achievements across the global sports industry. This accolade underscores USA Swimming’s ongoing dedication to fostering a thriving swimming community while setting a benchmark for fan engagement excellence in the global sports industry. USA Swimming will officially receive the award during the International Sports Convention 2025, which will be held in London from March 19 to 20. The recognition serves as both a milestone achievement and an inspiration for USA Swimming’s future initiatives to continue pushing boundaries in fan engagement and growing the sport of swimming.
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