The International Swimming Hall of Fame (ISHOF) unveils a new look with a freshly designed, modern logo that reflects the organization’s place on the Olympic stage as a shrine to aquatic sports as well as its merger with Swimming World Magazine media group.
Nearly 150 submissions were considered from talented graphic artists from all over the country. The new logo reflects multiple facets of both organizations. The waves represent the colors of the Olympic rings (red, green, black, blue, and yellow) which unite all countries in sport. The globe symbolizes the worldwide reach of ISHOF and ties in the classic logo of Swimming World Magazine to reflect the merger of the two organizations. The swimmer represents the well-known swimmer statue that stands in front of the ISHOF Museum in Ft. Lauderdale, FL.
Created in 1973, the swimmer statue will be repaired and refurbished during the upcoming aquatic complex renovation and will be re-positioned at the entrance of the facility as part of the grand re-opening in the fall of 2020.
Watch this classic video on the making of the swimmer statue by Don Seiler
The new ISHOF logo reflects the classic Swimming World globe logo by picking up its longitude lines and latitude circles while merging them with the new swimmer and wave elements. It is important to note that the new ISHOF logo and a tag line will be embedded into other products and logos that ISHOF owns. This will be done by incorporating the ISHOF logo on all current and future initiatives with the tag line: Powered by the International Swimming Hall of Fame
The recently upgraded Swimming World website reflects the co-branding of ISHOF with Swimming World by using the combination of the new ISHOF logo along with the Swimming World brand. The “Powered by the International Swimming Hall of Fame” text underscores the relationship.
Look for the new ISHOF logo to appear on new apparel and gift items soon! Or shop the ISHOF store for limited edition items with our current logo.
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So excited to see this new change for ISHOF.
I can’t wait until the ISHOF pool reopens!
This is fantastic for the sport. Absolutely love the logo and this magazine!