LOS ANGELES, California, September 17. SPEEDO NORTH AMERICA today unveiled Speedo Fit, a new fitness app and companion website, designed to help swimmers of all levels set and reach their swim – and fitness – goals by providing platforms for motivation, guidance and community.
Through the Speedo Fit app, which is now live in North America and available for download at the iTunes App Store, users will be able to log and track swims, join challenges, interact with friends, find pools, learn proper technique and much more in a completely new, digital experience.
Building upon SPEEDO’s core mission to inspire more people to swim, and with more people swimming for fitness than ever before, Speedo Fit is designed to motivate and empower fitness swimmers by providing the tips, tools and resources they need to “Dive In.”
“We firmly believe that swimming is the best and most effective way to get fit,” said SPEEDO USA President Jim Gerson. “The Speedo Fit app promises to become an invaluable training partner for those who swim for fitness – whether you’re looking to swim further or just to get to the pool more often.”
Understanding that swimmers of all levels are looking for more guidance in and out of the pool – and are aiming to improve their workouts and technique – Speedo Fit’s new feature set gives users the opportunity to:
TRACK THEIR SWIMS, by logging their swims and following their progress. Speedo Fit lets users track their distance, duration and sets over days, weeks, and months via the app’s Dashboard function.
SET MAP AND DISTANCE GOALS, by competing with friends in global swim routes as a fun way to measure your swim accomplishments, and working toward individual distance goals by taking on one of Speedo Fit’s structured plans. Through the Map Goals feature, Speedo Fit lets you visualize the actual distance you’ve been swimming in the pool by “virtually” swimming some of the world’s most exotic swim destinations, including an “Amazon Adventure” and “Bali Escape.” The workout plans in the Distance Goals help users stay motivated by tracking their improvement in individual swim workouts and celebrating weekly milestones.
DISCOVER POOLS, by searching and saving your favorite pools. Speedo Fit helps you to locate local pools, find pool info (from hours to pool length and contact info), and see where others are swimming so that you can save your favorite pools – and never be far from a great swim spot.
CONNECT WITH FRIENDS, by getting social. In addition to the interactive element of the Map Goals feature, Speedo Fit encourages users to comment and like each other’s swims, compare swim stats, and see who’s on the leaderboard. While some swimmers enjoy the solitary aspect of swimming, Speedo Fit makes it easy to join the swim community and to engage with other swimmers for support, recognition and motivation.
LEARN TIPS AND TECHNIQUES, with featured videos and tips designed to help users improve their swim technique for maximum results. When you’re ready to take your swimming to the next level, Speedo Fit includes training videos and swim tips from experts – featuring some of Team Speedo USA’s biggest stars including 12-time Olympic medalist Natalie Coughlin, four-time Olympic medalist and mom Summer Sanders, 11-time Olympic medalist Ryan Lochte, three-time Olympic gold medalist Nathan Adrian, Olympic gold medalist Jessica Hardy, and Olympic gold medalist Tyler Clary – that will improve your swim technique for maximum fitness results.
AND GEAR UP, helping fitness swimmers find the right gear based on their individual needs. Whether you’re just getting started in fitness swimming, looking for the right training aids to improve technique, a frequent swimmer looking for products that will last, or wanting to train like the pros, the Gear section has curated Speedo product sets to improve your swims.
Speedo Fit’s partner website, which is now live at speedousa.com/speedofit, provides a new branded experience that showcases the app’s features and benefits, as well as the technique videos and curated gear featured in the app. The site will also evolve into a hub of content for fitness swimmers and launch in stages with new content and features, including new workouts and more expert advice, throughout the coming months.
“As a brand, we are passionate about life in and around the water,” added Gerson. “With this new digital platform, we’re able to share our 86-year swimming know-how and inspire more people to ‘Get Speedo Fit’ and live a healthy and active lifestyle through swimming.”
Photo Courtesy: Speedo
“Swimming has done so much for me personally as both an Olympian and now as a mother of two kids who enjoy the sport,” said Sanders, the most decorated U.S. swimmer at the 1992 Olympics in Barcelona where she won two gold, one silver and one bronze medal, and a member of the International Swimming Hall of Fame, Bay Area Sports Hall of Fame and Stanford Hall of Fame.
“Though I competed at the elite level, today I swim for fitness and the pool remains a big part of my – and my family’s – active routine,” Sanders added. “Speedo Fit is a great tool for swimmers of all levels and helps make it easy to find everything you need to work out in the water.”
“With my sights set on Rio, my workouts both in and out of the water are a key part of reaching my goals,” said Coughlin, the most decorated female Olympian of all time. “Though I may be motivated to swim for medals, I know first-hand the benefits of swimming as part of a healthy, active lifestyle and I’m excited to help share my knowledge with swimmers around the world through Speedo Fit.”
Developed in partnership with Speedo International, Speedo Fit is the first truly global swim fitness app from the world’s leading swim brand. It replaces Speedo Pace Club, which launched in 2011 as a swim training tool for competitive swimmers. Key learnings and content from Pace Club were used to create Speedo Fit, which is tailored to fitness swimmers of all levels and abilities.
“We’re very proud of the design and functionality of Speedo Fit,” said Alyssa Igawa, SPEEDO USA’s Director of Marketing. “It has been built to specifically meet the needs of fitness swimmers, based on more than three years of research.”
“We know that fitness swimmers are craving information on how to maximize their workouts and that they seek community; we also know that there are some barriers to entry for swimming for those who are new to the sport – whether it’s figuring out where to swim, or just how to how to get started,” added Igawa. “Speedo Fit is designed to address all of these needs, and to give fitness swimmers the tools they need to get more out of their swims.”
“In partnering with SPEEDO to design Speedo Fit, we knew we wanted to give fitness swimmers an easy way to tap into Speedo’s swim expertise to help them become better swimmers. Speedo Fit addresses swimmers’ core needs by providing tools to help them set goals, track progress, and find pools; offering tips and advice from SPEEDO’s top athletes; and connecting with other swimmers for encouragement and motivation. SPEEDO’s leadership in swim innovation was also leveraged to create curated product sets for different fitness swimmers’ goals,” said David Lai, Hello Design Creative Director/CEO.
“This is just the first step in establishing the Speedo Fit platform that will evolve and become a richer tool and resource over time,” added Lai. “We’ll be looking closely at the data to see how people use the app and website to inform future development.”
Speedo is a registered trademark of and used under license from Speedo International Ltd. Warnaco Swimwear, Inc., a subsidiary of PVH that does business as Speedo USA, holds the exclusive license from Speedo International Ltd in North America and the Caribbean.
About Speedo
The world’s leading swimwear brand, Speedo is passionate about life in and around the water, creating revolutionary new technologies, designs and innovations, and supporting swimming from the grassroots to the elite level. In the 1920’s Speedo made history with the Racerback, the world’s first non-wool suit. In 2008, Speedo redefined swimwear again with Fastskin LZR RACER, one of the fastest and most technologically advanced swimsuits ever created; 2011 saw Speedo unveil another world first with the Fastskin Racing System – a cap, goggle and suit designed to work together as one. Speedo is owned by Speedo Holdings B.V. and distributed in over 170 countries around the world; in North America and the Caribbean, Speedo is licensed exclusively to Warnaco Swimwear Inc., a wholly owned subsidiary of PVH Corp. To find out more, visit www.speedousa.com.
About PVH
PVH Corp., one of the world’s largest apparel companies, owns and markets the iconic Calvin Klein and Tommy Hilfiger brands worldwide. It is the world’s largest shirt and neckwear company and markets a variety of goods under its own brands, Van Heusen, Calvin Klein, Tommy Hilfiger, IZOD, ARROW, Warner’s and Olga, and its licensed brands, including Speedo, Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, MICHAEL Michael Kors, Sean John, Chaps, Donald J. Trump Signature Collection, DKNY, Ike Behar and John Varvatos.
The above article is a press release submitted to Swimming World. To reach our audience, contact us at newsmaster@swimmingworldmagazine.com.
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